Taking the digital transition step by step; How product configurators can ease furniture brands into the online era
Yes, physical shops still exist. And no, your fridge still does not order milk when it’s out. Yet we are all perfectly aware that a digital transition is happening, and it's changing our way of doing business. Maybe it doesn’t spring up with a big bang, but it's happening, surely and steadily. As Bill Gates put it, "We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don't let yourself be lulled into inaction."
