A peek into the future of digital furniture sales on interior expo IMM 2018

A peek into the future of digital furniture sales on interior expo IMM 2018

With digital mass customization gaining momentum in the furniture business, 3Dimerce had some busy days on the IMM, the international interior show in Cologne, last January. Our product visualisation experts demonstrated the latest developments in the field on the stage at the congress as well as on the exhibition floor, supporting clients.

As one of the keynote speakers at the IMM congress, 3Dimerce’s CEO Roel Pollen shared his ideas on the alluring possibilities of Augmented Reality (AR) for the interior design market. In his talk on the main stage, Pollen laid out why the effects of AR on the furniture business are going to be a very tangible reality in the near future. With Apple and Google launching their respectively ARKit and ARCore frameworks for hundreds of millions of mobile devices.

Luxury furniture configurator

On the vast expo floor several 3Dimerce clients were present with an exhibition stand. Luxury interior brand Leolux premiered a designer ‘touch table’: a slick-looking piece of furniture topped with an advanced touchscreen. The display allows visitors to customize their favourite Leolux furniture configuration, in stunning image quality. It is the newest showcase for the company that wants to introduce instore digital product configuration in their Design Centers and Select Stores as an integral part of the customization journey. The futuristic touch table features configurator technology and 3D-based imagery developed by 3Dimerce. It adds to the online product configurator (the Leolux Creator) that is already successfully running for more than a year.

Countless combinations of parts and fabrics

3DIMERCE witnessed another one of their novelties being introduced at the IMM: bert plantagie, a top-level furniture designer and manufacturer, launched their new online product configurator, developed by the Eindhoven-based 3D company. The customization tool, boasting high-res imagery of countless combinations of furniture parts and fabrics, will be an eye-popping feature of the online B2C channel of the brand. But, given the platform-independency of the technology, it might as well lead the way for other applications to come.

Take a look at the video impression below, captured in Cologne on the IMM 2018.

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