Textile Innovation Fund invests in 3Dimerce product configuration platform

Textile Innovation Fund invests in 3Dimerce product configuration platform

The Textile Innovation Fund (TIF) has acquired a minority stake in 3Dimerce a 3D product configuration platform. The investment will be used by 3Dimerce to further expand its position as market leader and innovator in real-time 3D product configuration.

Cloud based real-time 3D rendering
3Dimerce is based in Eindhoven and works with clients such as Bugaboo International, the New York fashion designer Michel Andrews Bespoke and Dutch design furniture brand Leolux.

“We make complex products available on demand in 3D. Our product configurators are able to show the upholstery of a couch or the stitching in the lining of a fabric extremely accurate, on any device, website, app and in AR and VR environments,” said Roel Pollen. “Our product configuration platform is highly powerful, enabling real-time 3D rendering faster and with even more compelling visuals. These ‘power and brains’ we combine with an easy to use customer portal, making the 3Dimerce platform the missing link between marketing and ERP.”

The technique of 3Dimerce is based on the gaming industry. “Cloud based real-time 3D rendering,” is how Pollen describes the principle behind the platform. The data can be linked with ERP systems to integrate directly into production processes. This means the marketing department has insights in user behaviour, while the development team always has access to all 3D assets.

Textile Innovation Fund
“3Dimerce is a frontrunner in the field of 3D product configuration, which allows mass customisation and other IoT applications to be used within the textile industry. With its ambitious goals 3Dimerce is a perfect match with the innovation objectives of our fund,” said Susan van Koeveringe, fund manager of TIF.

Textile Innovation Fund aims to strengthen the current business environment for the development of sustainable, new technologies in the textile industry. BB Capital Investments from The Hague is the fund manager of TIF. More information on the Textile Innovation Fund can be found here: www.textileinnovationfund.com

"With its ambitious goals 3Dimerce is a perfect match with the innovation objectives of our fund”


Susan van Koeveringe, fund manager of TIF

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