Designer furniture personalized
Ever since its establishment in 1934 Leolux produces and sells customized luxury furniture. Now, with the aid of 3Dimerce, prospecting customers can also design their bespoke armchair or sofa online. The configurator that makes this possible handles an astronomical number of configuration options, while at the same time producing stunning photo-realistic product imagery.
Making designer furniture as appealing on the screen as in the store is certainly a challenge. One we met by capturing the delicate fabrics and refined designs with an unprecedented level of detail. Leolux wanted its configurator to be easily expandable with new products and options. It also had to be ready for future applications in every media channel. The unique process of rendering product images on demand from a 3D model provided just the scalability that Leolux was looking for.
In the initial phase 3Dimerce built configurators for 18 product series and completely integrated them into Leolux’s company websites including real-time price calculation. This involves a massive amount of complexity handled by the 3D platform. Still it is just the basis for the future expansion of strategic visual product configuration by Leolux within its organization, communication and processes.