Leolux: Designer furniture personalized

Watch how Leolux revolutionised their online presence and product presentation with the help of 3Dimerce.

Leolux Living BV
Furniture Industry
3D Configurator, Point Of Sale, CGI
Product Configurator

Ever since its establishment in 1934 Leolux produces and sells customized luxury furniture. Now, with the aid of 3Dimerce, prospecting customers can also design their bespoke armchair or sofa online. The configurator that makes this possible handles an astronomical number of configuration options, while at the same time producing stunning photo-realistic product imagery.

Appealing on the screen

Making designer furniture as appealing on the screen as in the store is certainly a challenge. One we met by capturing the delicate fabrics and refined designs with an unprecedented level of detail. Leolux wanted its configurator to be easily expandable with new products and options. It also had to be ready for future applications in every media channel. The unique process of rendering product images on demand from a 3D model provided just the scalability that Leolux was looking for.

Pricing Module

In the initial phase 3Dimerce built configurators for 18 product series and completely integrated them into Leolux’s company websites including real-time price calculation. This involves a massive amount of complexity handled by the 3D platform. Still it is just the basis for the future expansion of strategic visual product configuration by Leolux within its organization, communication and processes.

The result

With the solutions provided by 3Dimerce, Leolux was able to see immediate results in the customer journey. They also discovered that the Product Configurator helps customers to make the right decisions with their purchase of the Leolux designer furniture matching their taste.





A few kind Words from Client

"Everything is possible with the furniture we manufacture. The customer can configure his entire Leolux product. That's the reason we invest in a 3D Product Configurator to show our customers the possibilities of our customized products. The 3Dimerce Ensemble Suite is the ideal solution for our purposes"

Hans Filippini

Marketing Director

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